Magic City Mercantile

Magic City Mercantile is a vintage retail shop located at 4410A 4th Avenue South in Birmingham, Alabama, founded in 2022 by Erwin Franklin and Ivan Williams. The store specializes in curated vintage clothing, streetwear, sneakers, jewelry, accessories, art, and memorabilia, operating as a multifaceted retail experience beyond traditional vintage resale. Features include an in-house jeweler offering custom jewelry and alterations, and the shop is housed in a distinctive 1920s-era former apartment building. The business also actively participates in the local community through hosting pop-up markets and maintaining both a brick-and-mortar location and online presence.