Curated Heat

Curated Heat is a vintage clothing and accessories boutique located at 2456 Central Avenue in St. Petersburg’s Grand Central District. Owned by St. Pete native Jordan Harris, the shop specializes in high-end, hand-selected vintage pieces including designer labels, throwback sportswear, graphic tees, denim, and shoes with a focus on 90s hip hop and pop culture aesthetics. The store features immersive 90s memorabilia decor, including VHS tapes, old video games, and movie posters, and offers customers the opportunity to buy, sell, and trade vintage items. Curated Heat gained recognition through appearances at Indie Flea Street Fairs before opening its brick-and-mortar location, and it continues to engage the community through monthly pop-up markets and daily inventory additions.