Purple Rose & Co

Purple Rose & Co, located at 140 Main Street in Northborough, MA, is a home decor and lifestyle boutique established in 1997 that specializes in curated furniture, vintage-inspired accents, and distinctive shabby chic style pieces. Founded by Vic and Kim, the shop offers handcrafted furniture, quality linens, jewelry, handbags, and an exclusive Rose Bud Apparel collection designed to create intentional and soulful living spaces. The business operates both a physical retail location housed in a New England colonial home and an online shop serving the Metro West and Worcester County communities.