New X True Clothing

New x True is a clothing and lifestyle brand created by Brandon Hunter that originated from the “New x True Media” podcast, which features interviews about life and positivity. Located at 431 E. McCarty St. in Jefferson City, Missouri, the store offers the New x True clothing line alongside other local brands, as well as premium sneakers and footwear from brands like Nike, Jordan, and Adidas. Through its clothing, media content, and community events, New x True is dedicated to bringing the Jefferson City community together and encouraging people to be themselves.