My Montana Roots

My Montana Roots (WYR Clothing) is a Missoula-based lifestyle apparel and accessories company celebrating Montana pride, founded in 2011 by childhood friends Aaron Sipe and Brandon Slocum. Located at 225 N Higgins Ave in downtown Missoula, the company designs and sells clothing, hats, backpacks, and accessories for Montana and all 50 states, while supporting the community through partnerships with organizations like the Missoula Downtown Foundation, which funds downtown arts, culture, and public space projects.