The General Public

The General Public is a curated lifestyle shop in downtown Missoula that specializes in ethical, eco-conscious fashion, artisanal goods, and art from independent makers and designers. Founded by Allison Reaves, who studied apparel design and worked in Portland’s fashion industry before returning to Missoula in 2019, the shop also produces its own design line that is crafted locally. Located at 110 W Front Street in the historic Florence Building, The General Public reflects the founder’s commitment to bringing the Missoula community sustainable and environmentally conscious clothing while supporting small makers and fostering self-expression through unique design.