Atelier New Wave

Atelier New Wave is a boutique retail and creative services business located in Omaha’s Little Bohemia neighborhood, founded in early 2020 by Allison Wetig. The business specializes in curating and selling secondhand, vintage, and new clothing, accessories, art, and home goods. Beyond retail, Atelier New Wave has evolved to offer creative consultations and holistic business coaching for entrepreneurs and business owners. Wetig has also established the 1404 Collective, a rent-a-hanger space and small business incubator housed below the main shop, designed to mentor and support emerging entrepreneurs in the Omaha market. The business reflects a philosophy of community collaboration and sustainable, mindful living while supporting local creative entrepreneurs.