The Groovy Witch

The Groovy Witch is a women-owned boutique in downtown Dover, NH, offering mystical merchandise including crystals, tarot cards, clothing, jewelry, candles, and other magical goods. Founded in 2019 as an online platform and opened as a physical store in June 2021, the business relocated to 332 Central Avenue in May 2022 and now offers tarot readings, crafting workshops, and witchcraft classes. The Groovy Witch also hosts the annual Dover Witches Market, a community event held each October that features local artisans, healers, and spiritual vendors celebrating creativity and connection.