2nd Ave

2nd Ave is a for-profit thrift retailer located at 2110 NJ-38 in Cherry Hill, established in 1954, that specializes in gently used clothing, accessories, and household goods. The store operates under a Rethink Reuse business model designed to keep reusable items out of landfills while helping nonprofit organizations generate revenue from donated goods. At the Cherry Hill location, 2nd Ave partners with the Military Order of the Purple Heart Service Foundation, purchasing donated clothing and household items from the nonprofit and providing proceeds to support their community programs. As part of a larger company operating over 300 locations worldwide, 2nd Ave Cherry Hill contributes to the company’s mission of diverting millions of pounds of used goods from landfills annually while offering customers quality merchandise at discounted prices.