The RealReal

The RealReal is the world’s largest marketplace for authenticated luxury consignment and resale, founded in 2011 and headquartered with significant operations in New York City. The company buys and sells pre-owned designer bags, jewelry, and clothing from prestigious brands including Chanel, Gucci, Louis Vuitton, and Prada through both an online platform and multiple physical retail locations throughout NYC, including flagship stores in SoHo at 80 Wooster Street and on Madison Avenue. The RealReal serves millions of members worldwide and maintains a team of over 150 authentication experts, including gemologists, horologists, and brand specialists, who rigorously verify all items before sale. The company operates as a for-profit business and emphasizes sustainability and the circular economy through its luxury resale model, allowing consignors to earn commissions on sold items while offering buyers access to authenticated luxury goods at discounted prices.