White’s Mercantile Franklin

White’s Mercantile in downtown Franklin is a general store founded by singer-songwriter Holly Williams that offers an eclectic selection of clothing, jewelry, home decor, apothecary items, food, and gifts. Located at 345 Main Street, the store is named after Williams’ maternal grandparents who owned a mercantile in Louisiana in the late 1800s, and what began in 2013 as a single Nashville location has expanded into seven locations across the Southeast.