Dave’s Guitar Shop

Dave’s Guitar Shop, founded in 1982 by Dave Rogers, is one of the largest independent guitar retailers in the Midwest with four locations across Wisconsin. The flagship La Crosse location houses a multi-million dollar guitar and amplifier museum open to the public, featuring over 300 vintage guitars and amplifiers, and carries an inventory of over 3,000 guitars. The shop sells guitars, amplifiers, and guitar-related accessories from major brands including Fender, Gibson, Paul Reed Smith, Martin, and Taylor, serving customers worldwide with 85% of sales coming from outside the local region.