PopCon Shop

PopCon Shop is a pop culture merchandise and collectibles retailer located in Valley View Mall at 3800 State Road 16 in La Crosse, Wisconsin. Originally established in 1996 as Toys to Treasures with a focus on antique Disney items, the business moved to Valley View Mall in 2008 and rebranded as PopCon Shop in 2017. The shop specializes in merchandise spanning anime, movies, superheroes, TV shows, video games, trading cards, Funko items, tabletop gaming products, figures, Japanese and novelty candy and soda, wall decor, models, keychains, and plush items.