Kool Things Vintage Clothing

Kool Things Vintage Clothing is a vintage clothing shop located at 1310 Williamson Street on Madison’s Willy Street, specializing in curated collections of secondhand clothing including vintage T-shirts, jeans, caps, and jackets. Founded in 2022 by owner Joel O’Donnell when he was just 25 years old, the shop transitioned from years of online vintage selling to a physical storefront to create meaningful in-person connections with customers. The store emphasizes quality, sustainability, and unique finds that appeal to Gen Z shoppers seeking authentic vintage pieces at fair prices.