Touch of Pride Sales LLC

Founded in 1998 by Susan Pride Caulum, Touch of Pride Sales is Wisconsin’s largest estate and consignment store, offering over 1 million household items in a 12,000 square foot space featuring goods from approximately 40 estates and households. Located at 5503 Monona Drive in Madison, the business specializes in downsizing and estate sales, selling furniture, antiques, tools, electronics, books, collectibles, and nearly everything found in a home except guns and live animals. Founder Susan Pride Caulum has deep roots in the Madison community, having previously spearheaded the Edgefest Market for 11 years as a volunteer fundraiser that raised over $300,000 for Edgewood High School.