Ladies of the Loon & Verranox

Ladies of the Loon is a vintage clothing boutique in Milwaukee founded in late 2016 by Lexis Zenobia and Malia Sauceda, named to honor Wisconsin’s woods. The business specializes in hand-picked vintage pieces from the 1900s-1990s, with a particular focus on a mohair collection sourced from around the world, and operates a showroom at Hide House in Bay View where customers can browse carefully curated sustainable fashion pieces.