La Segunda

La Segunda is a woman-owned thrift and consignment shop located at 12422 W National Ave in New Berlin, Wisconsin, offering a unique community-centered model where customers rent clothing racks by the week, price their own items, and receive a percentage of each sale. The store emphasizes sustainability and creating opportunities for the community, allowing shoppers access to affordable secondhand clothing while enabling sellers—including stay-at-home parents and others—to earn extra income.